This is a multiplatform publishing system for those who love a dynamic design and want to be able to print the page. This is a software created 24 years ago, and the new version of it tries to be the best in the field of online publishing and printing, but also it uses rich features in digital publishing, making the content interactive to a large variety of mobile devices. This actually created a new name for what they are doing and the name is dynamic publishing.
The software is created by Quark and it is a part of the 2.0 strategy of the digital publishing platform. QuarkXpress 9 will give the publishers more control over what they design with the help of a single tool. There is no need to know programming to use this software. It is said that the publishing was changed in the last decades (the manufacturer has a large vision, since only this software is available for more than 24 years now) and the publishers have to be allowed to publish more customized content on many channels. Today, the need for information is very large and you don’t need ink to publish your stories online. If you are inspired, you can make your online magazine or Website, the most powerful Website, if you have the proper tools. This is one of the tools you need.
Raymond Schiavone, the CEO of Quark told to Macworld, that the new version of the software allows the publishers, which can be individuals or corporations, to publish their work on the Web, on a printed layout, on digital devices, like iPad. All this is done dynamically, in a world which is even more dynamic than the content they’re publishing. Quark will host an event to release the 9th version of the program.
The publishers will be able to publish directly on digital devices, because they will use the functionalitites coming from certain apps like App Studio and Blio e-reader. Of course, the main target is iPad and other tablets. The smartphones are not forgotten and the platform allows publishing on them as well. The new-design automation features will assist the developer or thw writer in the process of creating the content. It is very similar to WordPress, because also when you use this platform, you don’t need programming languages, nor to know what is Web design and how to make your page layout to look good. You have themes and a lot of plugins, which do your job. The key is to know how to select them, because they are plenty.
The news released by Quark was a thrill considering that recently they announced also the App Studio for iPad publishing. In a world where big companies develop constantly new ways for a great publishing, Quark is doing great, offering products which don’t cost too much and which are a blessing for publishers. Speaking of big companies, Adobe announced Digital Publishing Suite and News Corp launched “Daily news” for iPad.
