A better positioning for Google and Yahoo involves the completion of two major steps. First, inside page optimization, and second, the campaign of “link building”. The first phase, the actual optimization, involves correcting the information which is already on your site, or creating new pages that conform to the requirements of the search engines. The second stage, created at some time after the appearance of the first algorithm for ranking your site, involves a backlinks campaign, and has as goal to make a larger number, and also qualitative, of returned links to your site. The success of this campaign consists of a best possible positioning for Google.
Starting with several years ago, the search engines (especially Google) gave (and still provide) a very important ranking to a site. This measure was adopted to eliminate the results which may not be of interest to visitors. A SPAM site (theoretically) is not of interest to users, and (theoretically) it does not receive relevant links from reliable sites.
A page’s PageRank is calculated based on the quality and number (note the order) of the links on a page (or site) that receives them. Thus, from this point of view, the PageRank of a site is directly related to its popularity. Meanwhile, in terms of web optimization, the links are the best tool to optimize a page or site. You may include in the text links that will help to position the site in the outcomes of the search engines (especially Google).
The off-page optimization, the second method, is not performed directly on the site, but is no less important. The off-page optimization is reduced to a very simple principle: the generation of as many (and qualitative) external links (backlinks) to the optimized site.
Factors that influence an external link: the text which supports the link – the words used in anchor tag which contain the link, the local popularity of the site – the popularity in the local community on the topic of the site where the link is, the global popularity of the site – the global popularity of the site where the link is placed affects the positioning of the site that aims to be optimized, the text surrounding the link – the links framed in the context of that area are more important than empty links.
Regarding the exchange of links, it can be given more attention opposite the site where it is made. This may be banned from search engines, case in which the chances are high for your site also to experience the same thing since the search engines consider your content related to theirs.
You can subscribe to free Web directories offering not an extraordinary benefit, but a start. This is the first on the list of tasks of every webmaster when launching a new site. Submitting your blog to directories is good for increasing the visibility on the Internet. Register your site in major directories like Dmoz, Yahoo or Google. The submit is done once and lasts up to 8 months. Not very much if you want to build a strong online presence.
Publish articles in article directories. The publication of articles is done not only on your site, but into a directory of articles also. These directories publish the article or send it on to various sites that display it on the net. People that use search engines can read the article and then visit the links contained therein. Register the articles in specialized directories: UltimateArticleDirectory or MyArticles or perhaps ArticlesDirectory.
Google Base is a place where you can easily submit all types of online and offline content, which hosts and offers online search. The users are invited to publish any information or image they created. In practice, however, Google offers to host the entire content on its servers customized and relevant to users, which should significantly increase traffic to sites and, consequently, increase the revenue from online advertising.
