To have a Website, you have to find a host server. Here are the selection criteria:
You must take into consideration the data storage: the space provided by your ISP increases the probability of its selection, if it is not enough volume of space available you can also “rent” it (usually the expression encoitered is in dollars / MB); also you have to be interested in the conditions in which there can be obtained an additional space for storing the files of the organization (texts, images, sounds, etc.), if this will ever happen. If your business is profitable, this thing will certainly happen.
The data transmission is another criterion used when choosing a host: the references are represented by the data transfer speed and the amount of data able to be submitted when accessing the organization’s website. Are there technical or contractual limits on these issues? With what amount of information am I intended to make my business available to the public? Am I concerned more by a higher transfer speed or by the absence of any limitations in the transfer?
How to track the traffic: this is a key element in evaluating the efficiency of using the Website as a marketing tool online; you may be interested in the existence of facilities, such as counting the number of hits, their distribution on time intervals (hours, days, etc.). and their identification (for example, the identification of the search engines from where the site was accessed).
The nature of the Internet connection of the host: the connection type and speed are essential to transfer, in terms of “visibility” of the organization’s Website in cyberspace. If the site is accessible, efficient and useful, it willbring more profit for the organization. The election of the host is the result of a comparative analysis of the facilities offered by different providers.
The existence of a collection of Web pages somewhere in cyberspace is not too much in terms of online marketing. To receive impacts from the creation, development and use of an Website of the organization you have to fulfill at least two requirements: the site must be known by the public and the site must be accessed by the public. The compliance with these requirements involves actions (campaigns) of marketing, which can be online and offline, making sure that the main objective (or, in some cases, secondary), which is the public awareness about the existing site, creates traffic towards the site.
The examples of marketing activities that may be taken into consideration for promoting the Website are:
Online marketing activities
Direct e-mail campaign, e-mails to targeted audiences, interest in relation to the existent and potential customers. Inserting of some basic information on site by allowing the users the access to Internet search engines. – Inserting banner ads from the Internet search engines most used or sites of organizations whose products or services have a certain degree of association with your products. Inserting links to access the organization’s Website, included in the most important sites in cyberspace, which have a related activity object with yours.
Offline marketing activities
Creating the development of advertising campaigns, promoting the organization’s Website in traditional media (press, radio, television, outdoor media). Inclusion of information about the existence of the website using the specific advertising methods in traditional communication (for example, mentioning the Internet address of the organization, www.mycompany.com, into a printed advertisement).
The organization of public relations actions arising from the launch and development of the organization’s Website (for example, helding a press conference at the launch of the site or publishing articles about the site in publications in the field which is related to yours or in various newspapers or periodicals).
Many times, Website promotion involves the integration of marketing activities online and offline in order to achieve profitable objectives. The best examples in this respect are: organizing and conducting of contests that reward knowledge and give access to the website of the organization and allowing the participation of an information technology specialist.
