While Google is busy acquiring anything that may prove valuable in the future for the company’s rumored social networking site Google Me, Google Ventures, who has repeatedly announced that it’s a distinct entity from Google, has made an investment in a popular game developing company, ngmoco.
TechCrunch reports that the VC arm of Google has most likely invested in the $3-5 million range. Ngmco is the developer of some popular iPhone and iPad games including, ‘Rolando’, ‘Topple’ and ‘We Farm’, which is currently the second most sought after game for the iPad. Apparently the investment valued the company above $100 million. Ngmco has also expanded during the past period through several acquisitions of iOS developers such as Freeverse and Stumptown Game Machine.
At this point it’s not clear what Google Ventures is planning to achieve by making the investment. While the VC has declared that it was not going after strategic investments, several speculations would like us to believe that Google Ventures is somehow trying to get Ngmoco to expand its view on Google’s Android system. At this time Android has a relatively small number of quality games to offer. Google’s operating system has also grown a lot recently and it now includes more users than ever before. Those users might be somewhat disappointed by the lack of games offered to them. Ngmoco has already announced its intention to only stick to developing games for the iOS platform.
Also according to Techcrunch, ngmoco’s competitor, a company called SGN has also released a high number of popular games for the iPhone including Skies of Glory and has recently started focusing on Android as well, offering some of its titles for Google’s platform.
Google also invested about $150 million in Zynga so far and has acquired a large number of companies that could greatly help in the development of a social networking site, like
Jambool (creators of a payment platform for social networking) and Slide. As is noticeable, Google’s plan is quite big and the company is gathering every type of technology/utility and information it can get its hands on, probably aiming to dethrone the kind of social networking, Facebook.
This is why it’s hard to take Google Venture seriously when it says it’s not up to something and not after bringing profits or benefits for the search engine giant. The way things are now, after this investment of Google’s VC branch there are huge chances that ngmoco will reconsider its and start giving more love to the Android platform.




