It is hard to believe that Apple and Google could improve something on their products, considering that they have the most powerful products on the market and already provide the best services related to technology, each in their field of course. To them, we can add Twitter, Facebook, Yahoo and other companies which definitely change the world we’re living in.
Now, those two companies made a new improvement related to the digital media and how the customers can subscrive to receive services like this. The companies created a service that allow the publishers or digital media to set the terms for billing those music tracks and videos they distribute in their apps.
Apple announced on Tuesday that the publishers of music, videos, newspapers and magazines, which present their products via the Apple Store, are available to set their own prices for that content. This agreement makes that a customer, which for example uses an iPhone to listen to his favorite songs from iTunes, to be able to access that songs even from his iPad or iPod.
Google, on the other hand, revealed their improvement in the digital media subscriptions, the next day after Apple. They promote now the One Pass subscription, making the digital content available in the world of smartphones, tablets and Websites, hold by Google. This is seen as a boost of the Android operating system. The company plans to have 10% from the publishers which use this platform. This is reported by usatoday.com, in an article wrote about three hours ago, so the information is as fresh as you can get.
Some publishers which work with the Apple services said that Apple is going to get 30% from the publishers, which is considered to steep by many of them. In reply to what many of the publishers say according to this percent, which is supposed to be taken by Apple, a spokeswoman from Apple said that the phylosophy is simple. They say that when the publisher brings a new or existing customer to that app, using the services and products offered by a certain publisher, the publisher gets 100% of the revenues and Apple takes nothing. When Apple manages to bring a potential customer to subscribe to the magazines, newspapers or music brought by a certain publisher, that publisher will pay Apple 30% of the revenues.
This is only a matter between the publishers and the companies. This should not interfere the customers, nor should present an interest to the customers, but if the customers will be asked to pay a higher price because the publishers will have to pay more to use the platforms offered by Google and Apple, they should become interested. Although, I hope that the publishers won’t increase the prices, because in this way, no one will ever use their services. They have to come up with other ideas. Whatever the situation, it is great that companies think of this manner of promoting the publications and the music.
