If I have started speaking about Electronic Arts and their creations (the last mentioned “Crysis 2”), let`s see one affirmation related to this game company, that will make history, in my opinion.
John Schappert, EA representative, affirmed in an online interview that the company, that he represents, believes that game are healthy, especially those released by his board. The hot point in this controversial affirmation seems to be the fact that EA offers high definition images for consoles, comparing to its rivals.
Electronic Arts, as other game industry, faced the effects of the global crisis. Retail market for video games has dropped spectacularly, but in the way that one can affirm that it`s facing a total collapse. Comparing with other fields of activity, in game industry people still create, still try to conquer customers with special offers as you could see from our previous articles on the section of Games on this blog.
EA believes that the game market is still strong, promising to recover soon. The affirmation regarding the health of games can be interpreted, taking in account the fact that the American company holds 22% share on Xbox 360 and Playstation 3. In other words, whatever they launch, has all the assets to be a success or at least to recover the money invested, because EA creations are sold on the most powerful platforms around the world.
EA made in the past another brilliant step: offering its most beloved game to online platforms, downloadable contents and mobile games. Half of EA`s revenues come from these categories. When I have presented some games for iDevices, you have been shown that the majority of them are signed by EA. After all, it`s quite fashionable to launch a general version for PC and then another one for iPhone, those who are declared fans in front of the desktop, will certainly be fans also on the road, pressing the keys of the iDevice.
Still there are some fields untouched by EA: Wii and Nintendo DS. Probably the upcoming marketing strategy will take in account a solid presence on these platforms.
EA speaks from the position of a leader. It could be considered in this way, although competitors don`t sleep. I don`t remember all the names of game companies mentioned in our articles, but I can assure you that each struggles to offer the best for its fans. The fact that EA considers itself the king of game market isn`t a very wise fact, for me. I haven`t studies marketing, but as far as I read about this subject, I know that one company shouldn`t ever underestimate its potential competitors, if possible, that company has to learn from them, to improve originally its own products.
Either games are healthy or not, we should ask the parents and both the readers. What`s your opinion about games, are they welcome in your child`s education? Are they welcome in your working time at job?!
